The sixth #LiveLesson was held on Thursday, July 12th on Instagram Live with my friend and podcaster Imran Azad ( @_kingazad). Creator of the Unmapped podcast, he’s cranked out dozens of episodes and is one of the hardest working people I know. I was really excited to sit down and chat with him about the podcast and life in general.
Just as I expected, our conversation was full of gems. Here are some of my biggest takeaways:
- No one pays attention until everyone pays attention.
The life of a content creator in their early stages of development is a lonely one. Very few people will tune in, no matter how much time and effort you put into the process. This is a reality that you must accept. What is interesting for Azad is that he has witnessed certain creators go from a few views to a million almost unexpectedly. The snowball effect of a few more people liking your content in each iteration can have huge effects in the long term. The rapper Russ, for example, released a song every week for over 90 weeks before one gained traction.
2. The grind is rewarding.
Things that come easy to Azad aren’t worth as much as those for which that he has to toil long hours. When you receive instant gratification for your work, it is hard to appreciate it at the same level. Azad knows that the journey to a consistent, devoted following is a long one, but he would rather earn his spot that it be handed to him.
3. It’s better to have a few loyal followers than a million fake ones.
At the end of the day, Azad doesn’t create content for followers or likes. He created his podcast to provide value to others and have enjoyable conversations. To him, he would rather have a few people tune in and get value from his podcast than a million paid followers that never watch anything.